Cabela’s Inc. Partners with Theatro to Replace Two-Way Radios with Voice-Controlled Wearables

Tiny, new IoT wearable computer and voice-controlled apps will optimize Cabela's store operations with increased productivity and improved customer buying experiences.

DALLAS, Texas (January 18, 2016) -- Cabela’s Incorporated, the World’s Foremost Outfitter®  of hunting, fishing and outdoor gear, and Theatro, the pioneer of voice-controlled wearable devices for hourly workers, today announced a partnership for in-store service across Cabela’s locations. The Theatro service will enable Cabela’s employees to use voice-controlled, wearable devices to better serve customers and improve store operations.

Understanding that efficient communication is critical to consistent retail operational execution, Cabela’s was looking for a solution to replace two-way radios to streamline communications across the organization, improve day-to-day in-store operational execution and foster teamwork.

With Theatro, Cabela’s found a robust solution that solves their in-store communications challenges, which includes a suite of innovative person-to-machine apps for employee indoor location and inventory review, request and respond apps to measure and improve customer service, and analytics to gain insight into employee performance.

“We selected Theatro’s innovative service because it provides our employees with a simple to use solution for communicating with each other as well as accessing critical, in-the-moment information from store management, product experts, headquarter teams and store systems to quickly answer customer questions,” said Michael Copland, EVP and COO of Cabela’s. “Also, the solution allows our management team to be connected to our Outfitters in a more meaningful and actionable way. This helps us fine tune our operational processes and maximize labor savings.”

“Theatro is very excited to be chosen by Cabela’s for an extensive partnership,” said Chris Todd, CEO of Theatro. “We strongly believe that store employees should be "heads-up and hands-free" when engaging with customers. Better enabling those employees in the store can be a huge differentiator for retailers as they look to meet the needs of the mobile-enabled customer of the future. Innovative retailer’s like Cabela’s recognize the importance of providing their store employees with the ability to instantly access useful information to deliver an outstanding customer experience.”

About Theatro

Theatro, based in Dallas Texas, brings the advantages of IoT wearables and new workforce optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with unique mobile solutions for hourly employees. Theatro's innovative retail communications and management solution, delivered over in-store Wi-Fi to hourly associates, is the perfect solution for the on-the-move workforce. Using IoT wearables that are voice-controlled, Theatro users do not have to look at a screen to access information and therefore can stay focused on the customer or the task at hand. Theatro's solution provides management unprecedented analytical insights to increase sales associate productivity, conversion rates and store profitability while enabling employee access to the information they need to provide new levels of customer service.

About Cabela’s Incorporated

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®. Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela’s also issues the Cabela’s CLUB® Visa credit card, which serves as its primary customer loyalty rewards program.

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Media Contact:

Dan Dyer

Tier1PR for Theatro

513-478-7818

ddyer@tier1pr.com

January 18, 2016