Rapid Expansion Continues: Forrester’s Adam Silverman Joins Theatro as Senior Vice President of Marketing

Adam Silverman joins TheatroDALLAS, Texas (September 22, 2016) – Theatro, the pioneer of voice-controlled wearable for retail employees, today announced that Adam Silverman, former Forrester Principal Analyst, has joined Theatro as Senior Vice President of Marketing. He brings nearly 20 years of experience in retail leadership as a leading industry analyst and as a practitioner of retail eCommerce and Marketing teams. In this newly created role, Adam will be responsible for continuing Theatro’s rapid adoption within the world’s most innovative retailers.

Adam most recently served as Principal Analyst at Forrester, one of the most influential research and advisory firms in the world. At Forrester, Adam lead research and thought leadership of retail in-store technologies and strategies, and has been featured as a retail technology thought leader on NPR, The Wall Street Journal, The New York Times, and Internet Retailer. Adam also has extensive experience innovating and operating omnichannel retail businesses. He has held eCommerce and marketing leadership positions for top tier retailers such as Target, Musician’s Friend, and Wet Seal. During that time, Adam led significant digital transformation projects including selection and integration of enterprise commerce applications, created award winning digital shopping experiences including the first social commerce application, and developed award-winning brand strategies.

“I have known the executive team at Theatro for many years, and I’ve seen the impact and improvements that Theatro’s platform make every day at many of the world’s leading retailers,” said Silverman. “Theatro is poised to lead the digital transformation of retail stores by empowering associates and improving the customer experience with an intelligent, real-time SaaS-based mobile platform.”

“Theatro’s significant growth and success as a proven wearable and Internet of Things (IoT) business solution provides us a unique opportunity to attract the very best in industry talent. Adam’s deep retail and technology experience will play an instrumental role in helping us to further define and expand the market as we drive Theatro to the next level of growth,” said Chris Todd, founder and CEO of Theatro. “We are honored and excited to extend our welcome to Adam as a member of Theatro’s executive team.”

About Theatro

Theatro brings the advantages of IoT, wearables and new workforce optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with unique mobile solutions for hourly employees. Theatro's innovative retail communications and management solution, delivered over in-store Wi-Fi to hourly associates, is the perfect solution for the on-the-move workforce. Using IoT wearables that are voice-controlled, Theatro users do not have to look at a screen to access information and therefore can stay focused on the customer or the task at hand. Theatro's solution provides management unprecedented analytical insights to increase sales associate productivity, conversion rates and store profitability while enabling employee access to the information they need to provide new levels of customer service.

September 22, 2016