Rollout of Theatro’s Voice-Controlled Wearables at Neiman Marcus Last Call Stores

NEW YORK, New York and DALLAS, Texas (January 16, 2017) – Luxury fashion retailer Neiman Marcus (NMG) and Theatro, the pioneer of voice-controlled wearables for retail employees, announced the rollout of the innovative voice controlled wearables as a service to several of the Neiman Marcus Last Call locations.  The Theatro service enables Neiman Marcus Last Call to streamline operations, heighten customer service, and improve staff efficiency in its stores. The announcement was made during National Retail Federation (NRF) annual Big Show, January 15-17, 2017, at Jacob K. Javits Convention Center, New York City, where Theatro is exhibiting in booth #248.

Understanding that efficient communication is critical to consistent retail operational execution, Neiman Marcus Last Call was presented with a solution to streamline communications across the organization, improve day-to-day in-store operational execution and foster teamwork.

“Using the Theatro system has allowed us to increase our in store productivity and execution,” said Kristi Allison, Vice President of Last Call Stores.  “The solution has significantly streamlined store communication and improved our customer service. In addition to reducing time spent communicating between associates, we are also using the solution to improve the in store experience for customers by locating desired product quickly and efficiently.”

“Theatro is honored to be chosen by Neiman Marcus to improve customer experience and drive operational excellence in-stores,” said Chris Todd, CEO of Theatro. “Customer expectations of retail stores are changing rapidly. Shoppers today expect an engaging environment, knowledgeable associates, and quick, convenient service. In conjunction with Theatro, Neiman Marcus is able to fulfill its commitment to empower their employees with real-time knowledge to meet, and exceed, customer service expectations gives them a competitive advantage with today’s technology-enabled consumer.”

About Theatro

Theatro, based in Dallas Texas, brings the advantages of IoT wearables and new workforce optimized apps together in a SaaS offering to provide companies in retail, hospitality and manufacturing with unique mobile solutions for hourly employees. Theatro's innovative retail communications and management solution, delivered over in-store Wi-Fi to hourly associates, is the perfect solution for the on-the-move workforce. Using IoT wearables that are voice-controlled, Theatro users do not have to look at a screen to access information and therefore can stay focused on the customer or the task at hand. Theatro's solution provides management unprecedented analytical insights to increase sales associate productivity, conversion rates and store profitability while enabling employee access to the information they need to provide new levels of customer service.

About Neiman Marcus Group

Neiman Marcus Group LTD LLC is a luxury, multi-branded, omni-channel fashion retailer conducting integrated store and online operations under the Neiman Marcus, Bergdorf Goodman, Last Call, Horchow, CUSP, and mytheresa brand names. For more information, visit

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January 16, 2017