Around the Web: "Retail Communications and Positioning: Theatro" on


Great article from about how enterprise wearables like the Theatro Communicator are ushering in the next generation of retail.

The Theatro “retail operations solution” — which uses a combination of voice-activated wearables, Wi-Fi, and indoor positioning to let employees find and connect with one another on the sales floor — bears an unmistakable resemblance to a certain sci-fi communicator badge. With tap- and voice-activated features to connect employees one-on-one or in preset groups, and automatic responses to queries like “Where is Alice?” and “Who is in housewares?”, Theatro’s system might as well be marketed as Store Trek.