Real-Time Execution

Effective Communication Creates Effective Store Operations

 

Communication Challenges

Retail Employee

Challenge:  Needing a solution for their hourly employees to quickly and efficiently communicate with each other, instantly connect to their store management, receive regular updates from HQ personnel and access critical information from the BI systems in their store, all the while keeping their “head-up and hands-free” focused on staying on the store floor serving customers.

Solution:  Theatro’s voice-controlled wearable coupled with our communication App connects every employee resulting in decreasing customer wait times and significantly improving store execution. 

Operational Benefit:  Re-claim labor hours by connecting all store employees and managing / recovering time from unconnected associates through advanced communication capabilities. 

 


Finding the Expert To Make The Sale

Finding Experts

Challenge:  Employees needing to locate in-store expertise to drive conversion and providing store management a better way to ensure adequate floor coverage throughout the day for maximum customer service. 

Solution:  Theatro’s voice-controlled wearable coupled with our indoor location App enables team members and management to find specific employees by name, expertise and location to optimize floor coverage and team sales. Providing the benefit of quickly connecting customers with in-store experts to drive conversation, ensures that all store zones are sufficiently covered to provide excellent customer service, and coordinates the sales team for maximum effectiveness.

Operational Benefit: Top line sales through immediate assistance to drive conversion.

 


Employee On Boarding & On Going Training

Challenge:  The store on-boarding process requires a significant investment of leadership time as the store manager and co-managers are responsible for delivering every new hire training and orientation. The current training process requires managers, co-managers and sales leads to spend precious time away from the sales floor where they have the most impact on the business results. 

Solution:   The Theatro system can deliver new hire training content directly in the ear of the new hire that they can access by using configurable training commands specific to the type of training required.  For instance, a series of commands can be created to take a new hire through Bloomingdales Outlet customer experience training, Point of Sale training, product training, or even a self-guided tour through the store without the help of anyone from the leadership team.

Operational Benefit: Re-claimed labor hours through improved new employee on boarding capabilities at reduced cost of delivery.

 


Setting Store Daily Direction

Challenge: A percentage of store employees who work in the late morning, afternoon and evening, never participate in a “morning huddle” and as a result, must take time away from the selling floor to read the daily memo from the bulletin board to understand store goals and direction.  If the employee does not take the time or can not due to scheduling, store employees don’t understand store key store goals and potentially feel disconnected from the store mission.

Solution:  The Theatro system enables the ability for Store Management to record the Morning Huddle and once recorded, the message is sent to every employees “Earbox”  similar to an email inbox and ensures that every employee receives the Morning Huddle regardless of the time they begin their shift. 

Operational Benefit: Staff motivation and overall team productivity through increased, relevant communication and improved store coordination.    


 

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