Assisted Selling with Theatro

Assisted Selling

According to a new study conducted by University of Pennsylvania professor Marshall Fisher, “more than 50% of shoppers seek advice when they enter a store. As a result, educated and engaged store associates who met consumers’ needs—especially knowledge about a specific product—rang up sales that on average brought in 69% more money than those who didn’t,” the study found.

Presently, for most retailers, there is no effective way to provide associates with the training they need to become knowledgeable about products, remind them of important sales initiatives and ultimately enhance their sales technique without interrupting their time on the sales floor.

In addition to a host of intangible benefits (associate confidence, improved in-store teamwork, increased associate product knowledge, improved customer experience, etc.). A well executed, Theatro-based program can have an eight-figure impact to the top-line revenue of the company. 

While our learnings were specific to this case, the culmination of people, process and Theatro’s innovative technology can be applied to a diverse array of companies looking to enhance their customer and employee experiences, resulting in increased revenue for the company.